Creative Loafing Chooses to Eschew News in 2012
Creative Loafing Atlanta magazine’s newest Editor-in-Chief, Eric Celeste, provided perhaps the most honest and straightforward statement about the current state of the publication as well as its plans for the future.
As APN has been noting rather consistently for the last few years, the quantity of news content in CL’s print edition has been dwindling away. In his article, Celeste acknowledges this case.
“There’ll be more blog posts (although there may be some blog consolidation). There’ll be an increase in topic aggregation in addition to original reporting as we shift to become more of a daily newsroom rather than a weekly newspaper. As such, you’ll see fewer news stories in the paper that aren’t cover stories, as we’ll want to put our reporting online as stories develop,” Celeste notes.
That being said, it’s hard to imagine the print edition having fewer news stories; lately, the magazine has been averaging one story per issue, sometimes zero.
Celeste acknowledged major changes in the print advertising model on which CL in part depends.
“It’s tough to be in the media business right now… The days when advertisers supported 180-page summer guides (hello, 2004!) are long gone. How do we solve this migration to the online world? If I knew the answer, I’d be charging a lot more to write this column,” he wrote.
What this essentially means–with CL advising readers that its news will be available almost exclusively online–is that the Atlanta media ecosystem has officially lost one of its print news publications.
So what will CL do with its print edition?
“I’ve always seen alternative weeklies as more magazine-y than newspaper-y, and CL will be no different. The best magazines a) find writers with a point of view, and b) let them write about the topics that move them. Whether that’s Thomas Wheatley on transportation, Besha Rodell on great cocktails, or Wyatt Williams on transcendent writers, we want our people to pick a few topics they care about and go deep. In that way, we might not be a paper for all people, but one for those who care deeply about the urban Atlanta experience and don’t need to see their point of view reflected in every story.”